Yoko's Portfolio

Welcome!

Welcome, and thanks for dropping by to view my portfolio.

Included are small samples of copywriting and editing work completed for some awesome brands. I’ve thoroughly enjoyed the diversification in work and writing for great clients (just like you), and I hope that you enjoy exploring the work as much as I did producing it.

This portfolio is under construction, so please do come back in a few days to see even more!

Blogs and Articles

Critical Hit

Sony launches α9 II full-frame professional camera in South Africa
Sony are making an impressive mark in the world of professional photography. They’ve just launched the Alpha A9 II in South Africa, which holds true to its promise of being built for speed.
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Critical Hit

Crucial MX500 1TB SSD review – Or, how installing an SSD changed my life
If you’re anything like me, you’ll know what it’s like to struggle with a sluggish (at best) computer and tell yourself that you’ll have it seen to tomorrow.
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Estate Living

Let's get into the garden!
Read our monthly gardening column in the Estate Living Magazine, which provides useful insights, tips, and tricks for the avid gardener in South Africa.
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Glamour Magazine

Article writing for female audiences
As a regular guest writer and opinion contributor, I’ve provided many stories for various women’s magazines, including Glamour magazine.
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Sabinet

Informative article ahead of the SONA
Keeping the client positioned as thought leaders in their field of expertise, relevant content is delivered for immediate publication.
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Sabinet

Updates regarding gazetted changes
Articles for publication that keep the Sabinet audience informed of important changes within the legislative environment.
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Tarsus

B2B Technical Writing
Tasked with drafting content to promote the Simplivity product on behalf of Tarsus, targeting technical decision makers, two articles were drafted—one for the SA region and another for SADAC.
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Newsletters

ATNS

Monthly newsletters for the aviation industry
Targeted writing to the aviation industry, providing topics, researching, and writing content for international distribution.
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CCBSA

Quarterly newsletters for internal communication
Keeping an open relationship with the internal communication manager to provide relevant topics, promote company culture, and write content that is relevant and easily consumed by staff at all levels.
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Print

Great Savings

Supporting copy and design for the Gautrain’s free baggage service for airport passengers.

Crawford Schools

Pull-up Banner

Design and simple copy to promote the introduction of new learning applications for Crawford Schools.

Free Baggage Wrap

Just one example of various copy for print (and supporting collateral) to promote the free baggage service for airport passengers on the Gautrain service.

Report Writing

Gauteng Growth and Development Agency

Consolidating various entities into one comprehensive report
The GGDA report is truly integrated in that various entities are required to provide progress reports. This information is studied and translated into one comprehensive publication that attractively positions Gauteng as an investment destination.
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Land Bank

Financial industry writing
As the dedicated writer on the Land Bank’s integrated report since 2020, the integration of various departments and functions within the business has been substantially improved. Writing includes drafting of Minister and Chariperson messages.
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Rand Water

Writing for the South African Public
The copy throughout the Rand Water report should provide insights for citizens as to the way in which the water supply for Gauteng is managed. Content is positioned for easy public consumption.
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SBV

People-centric writing
The SBV annual business review promotes the organisation’s people-centric culture and is written with a caring and personable tone.
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Technology Innovation Agency

Technical jargon transformation
The TIA report requires that technical jargon be translated into language that can be understood by non-technical audiences across South Africa, and should position the Agency as a partner of choice for innovation projects.
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University of Johannesburg

Research and Innovation Academic Report
Requiring a careful eye for detail and maintaining an academic house style, the University of Johannesburg provided a report in excess of 800 pages. This was edited to meet the requirement of 300 pages or less for the client.
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University of Pretoria

Research Report for University of Pretoria
Taking on academic writing and tone, the University of Pretoria’s research review was compiled having reviewed various reports and statistics, to provide a consolidated report of the institution’s achievements in research for the period.
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University of South Africa

Academic writing
Working closely with various academic departments, spending time in personal interviews, the information was gathered to compile the UNISA research and innovation report, which links to individual write ups and further detail throughout.
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Social Copy

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